Maximise business growth with customer traffic insights
People Counter Australia turns every doorway into a data point. Our 99% accurate sensors and BoostBI dashboard show you exactly when customers arrive, how long they stay, and where they go — so you can staff smarter, convert more, and grow revenue.
We're a Melbourne-based team backed by RetailCare, supplying and supporting people counting hardware and analytics software for businesses across Australia — from single-store retailers to national multi-site chains.
99%
Counting accuracy
<5 min
Sensor install time
24/7
Live dashboard access
How Nano counts, live
Live demoVisitors counted today
1,284
Accuracy
99%
Illustrative animation — every doorway crossing is counted and streamed to BoostBI in real time.
Don't know where to start? Just ask Scout.
Skip the browsing. Scout will have a real conversation with you about your business — store type, doors, location, what you're trying to achieve — and recommend the exact sensor and dashboard setup for you, live, in under two minutes.
- ✓ A real conversation, not a static form — every chat is a little different
- ✓ Builds a tailored Nano + BoostBI recommendation from your answers
- ✓ Verifies your email or phone and connects you straight to our team
Free, instant, no sign-up required.
Scout AI
Online · AI Assistant
Powering traffic insight across retail, malls, libraries & more
Our Platform
Hardware and software built to work together
Nano Sensor
Effortless installation, 99% accuracy and top-notch analytics in one compact device. Powered by USB-C and connected via Wi-Fi — up and running in under 5 minutes.
- ✓ Bi-directional in/out counting at every doorway
- ✓ Automatic staff and repeat-pass exclusion
- ✓ On-device processing — no identifiable footage stored
BoostBI Dashboard
Retrieve and analyse traffic metrics with customisable reports. Understand customer behaviour from entry to exit, on any device, wherever you are.
- ✓ Heatmaps and zone-level dwell time reporting
- ✓ Automated daily, weekly and monthly email reports
- ✓ Multi-site comparison and CSV/API export
How It Works
From unboxing to insight in three steps
Install the sensor
Mount Nano above your entrance, plug it into power via USB-C, and connect it to your Wi-Fi. No cabling, no electrician, no downtime — most sites are counting within 5 minutes.
Sensor counts, on-device
Nano detects and counts every person crossing the doorway using depth-based sensing, filtering out staff and repeat passes, and automatically excludes trolleys, prams and pets from the count.
Act on the data in BoostBI
Traffic data streams straight into your BoostBI dashboard in real time — view live counts, historical trends, conversion rates and staffing recommendations from any device.
Why People Counter Australia
Built for accuracy, privacy and speed to insight
99% counting accuracy
Depth-based sensing tells the difference between customers, staff and passers-by, even in busy, high-traffic entrances.
Privacy by design
Nano processes footage on-device and only ever transmits anonymous counts — no identifiable images are stored or sent anywhere.
Live, not next-day
BoostBI updates in real time, so you can react to a busy period today instead of reading about it in a report next week.
Local Australian support
Our Melbourne-based team handles installation, training and support directly — no overseas call centre, no chatbot.
Real Spaces
Wherever people walk through a door, we're counting
Retail stores
Shopping centres
Cafes & restaurants
Libraries
Corporate offices
Events & exhibitions
Solutions
From people counting to zone analysis
We offer a broad spectrum of solutions designed to optimise your business operations and maximise profitability — giving you accurate data on customer traffic so you can understand peak times and staff accordingly.
See all solutions →Industries
Built for any business with a physical footprint
From retail to shopping malls, libraries to restaurants — our 99% accurate sensors and award-winning dashboard serve every business with a human aspect and a physical location.
See all industries →Frequently Asked Questions
Common questions about people counting
How accurate is people counting technology, really?
Our Nano sensors are independently rated at 99% counting accuracy in real-world, high-traffic environments. They use depth-based sensing rather than simple motion detection, which is what allows them to tell the difference between two people walking side by side, a customer versus a staff member, or a trolley versus a child.
Do I need any technical skills to install it myself?
No. Nano is designed for a non-technical installer: mount it above the doorway, plug it into power via USB-C, and connect it to your Wi-Fi network through the mobile app. Most customers are up and running in under 5 minutes without an electrician or IT technician.
Is any footage or personal data recorded?
No. Nano processes video on-device in real time and only ever transmits anonymous, aggregated count data to BoostBI. No identifiable images, video, or personal information are stored or transmitted at any point.
Can I use this across multiple stores or locations?
Yes. BoostBI is built for multi-site operators from the ground up — compare traffic, conversion and staffing metrics across every location from a single login, and roll individual store reports up into a network-wide view.
What happens if my internet connection drops?
Nano continues counting locally and automatically syncs the data to BoostBI once connectivity is restored, so you never lose count data due to a temporary outage.
How long is the contract and what does support look like?
We tailor hardware and subscription plans to the size of your business, from a single sensor to a national fleet. Every plan includes onboarding, training and ongoing support from our Melbourne-based team — call us on 03 9514 9699 for a tailored quote.
Local Australian support
Book a free demo with our team and find out how People Counter Australia can help you staff smarter and grow revenue.